BA (Hons) In Marketing Management

This programme is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.

Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.

A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.

ENTRY REQUIREMENTS

Direct Entry to Level 1 of the Degree: 

• STPM 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• A-LEVEL 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• UEC 5 Grade B’s in UEC with a Pass in Mathematics and English.
• FOUNDATION/ MATRICULATION Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Level 2 of the Degree:

• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)