Course Overview

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others.

Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.

ENTRY REQUIREMENTS

HELP Foundation Programme

Pass HELP Foundation in Arts/ Foundation in Science

STPM/A-level

At least 2 Grade C's in STPM or 2 passes in A-level

UEC

5 Bs (including English) in Senior Middle 3 (UEC)

CPU

5 CPU passes with a minimum average of 50%

SAM/TEE examination

5 SAM/TEE examination passes with a university aggregate of 50%; or

International Baccalaureate

Minimum 24 points in International Baccalaureate; or

Matriculation/Foundation

Matriculation/Foundation with minimum CGPA of 2.00; or

Diploma

A Diploma with minimum CPA 2.00; or
Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.