Bachelor of Arts (Hons) Business and Marketing Management

Core Concepts of Business and Marketing

This program focuses on building a strong understanding of modern commercial landscapes and consumer behaviors. Students explore subjects such as business organizations, understanding markets, and the fundamentals of financial decision-making during their first year. These topics introduce students to how companies function internally and how they interact with local or global communities. In the later stages of the program, students analyze strategic leadership, business continuity, and branding strategies. The modules help individuals unpack how digital marketplaces operate, allowing them to examine how companies adjust their strategy to remain resilient against industrial changes.

Practical Learning and Assignments

The curriculum emphasizes assessment methods based entirely on assignments and project work rather than traditional sit-down examinations. Students work on individual or group assignments to solve business problems using actual case studies. For instance, in the final year, students complete a business consultancy project where they look closely at corporate scenarios and propose realistic solutions. Classroom interactions are balanced, with a lecture ratio of 1:100 and a much smaller tutorial ratio of 1:30, ensuring that students have enough room to discuss concepts openly and receive direct feedback from their instructors. Full curriculum updates and teaching insights can be reviewed on the MDIS Official Program Page.

Developing Workplace Skills

Throughout the course, the learning approach focuses heavily on helping students build essential workplace habits and competencies. Students practice managing projects, analyzing market data, and working alongside peers in group exercises. Modules like "Managing Self and Others" and "Business Management Skills Development" give students concrete opportunities to practice communication, decision-making, and professional presentation skills. By engaging directly with real-world scenarios and evaluating modern marketing trends, learners develop a clearer picture of their own professional identity and how to navigate ethical issues in global corporate settings.