Diploma in Marketing

Kickstart your marketing career with SEGi’s comprehensive 2½–3‑year Diploma in Marketing. This programme equips you with essential skills to analyse market trends, define target audiences, create effective marketing strategies for both digital and traditional channels, and uncover business opportunities across diverse sectors.

You’ll study a rich mix of subjects—from Introduction to Business, Economics, Financial Accounting, and Data Analysis, to Digital & Service Marketing, Social Media Strategies, E-Commerce, and International Marketing. With real-world industry insights and ethical business practices embedded in your learning, you’ll graduate ready to tackle challenges in marketing, management, PR, advertising, or sales.

Available across SEGi’s campuses in Kota Damansara, Subang Jaya, Kuala Lumpur, Penang, and Sarawak.

Programme Modules

Year 1

• Digital Business

• Principles of Economics

• Financial Accounting 1

• Data Analysis

• Principles of Management

• Introduction to Finance and Technology

• Introduction to Marketing

Year 2

• Digital Marketing

• Organisational Behaviour

• Business Ethics 

• Marketing Management

• Consumer Behaviour

• Service Marketing

• Product Innovation and Management

Year 3

• International Business 

• Marketing Research

• Human Resource Management 

• Operations Management 

• Social Media Marketing 

• Internship

Career Opportunities

Typical examples of job positions include: Financial accountants, Financial analysts, Credit Risk Analysts, Budget Controllers, Tax Advisers, Internal Auditors. As graduates, 

you may also pursue relevant postgraduate qualifications such as master’s programmes in financial management, accounting and risk management, or undertake professional accountancy qualifications from accountancy bodies including Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA).