Bachelor of Arts (Honours) Business Innovation & Management

Overview of Creative Management

This top-up degree at Singapore Raffles Music College focuses on how creative thinking meets business strategy. Students examine how design principles, financial metrics, and data analytics work together to guide big business choices. Instead of looking at general business operations in isolation, the program highlights how the creative sectors require specialized leadership skills. Students spend their time evaluating real-world business cases and learning how various international companies manage their operational plans.

Elective Specializations and Practical Electives

Students tailor their studies by selecting specific elective modules that focus on contemporary challenges in fields like cosmetics and beauty, lifestyle goods, fashion, or video games. In these classes, students look closely at what drives consumer interests and how global trends affect product development. Another part of the curriculum covers practical marketing analytics. Students learn how data mining and audience evaluation help companies predict what customers will buy next. These activities give students a realistic perspective on tracking market shifts across different countries.

The Major Degree Project

A central part of the course is a major independent business project where students design their own strategy or commercial plan. Students choose a specific creative sector, conduct detailed market research, and pull together data from many real sources to create a workable project. This assignment helps students show they can solve industry problems independently, providing a substantial piece of work to show future employers or use for further university research.