Course Overview

With an emphasis on media and public relations, the Bachelor of Digital Communication (Advertising) program seeks to equip students with pertinent expertise in marketing and advertising. Students will be able to learn how to use digital marketing tools and strategies, including social media strategy, search engine optimisation, search engine marketing, and digital analytics, to impact audience behaviour through the program's well-designed teaching and learning methodologies. The BS in Digital Audience Strategy from Arizona State University's Walter Cronkite School of Journalism serves as another foundation for this program.

Career Prospects

Brand manager
Product Marketing
Public relations manager
Marketing Executives
Marketing Relations Manager
Advertising manager

Entry Requirements

Review the academic qualifications, grades, and additional criteria needed for admission to this program.

SPM

SPM

Minimum 5 credits including Mathematics (C) & English (C)

STPM

Minimum CGPA 3.00 including Mathematics T (C)

DIPLOMA

Minimum CGPA 3.00 including Mathematics T (C)

A-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

O-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

ADDITIONAL

ADDITIONAL REQUIREMENTS

MUET Band 3 or above
IELTS Overall 6.0 or above
Has at least one industry level certification in Engineering

Entry Requirement

American Degree Transfer Program (ADTP): Completion of ADTP with a minimum CGPA of 2.00; OR STPM: Average Grade C or CGPA 2.00 (Minimum 2 principals); OR A-Level: Minimum 8 points (minimum Grade D in at least 2 subjects) Note: For A-Level points calculation A = 10 points B = 8 points C = 6 points D = 4 points E = 2 points: OR Australian Matriculation: Minimum ATAR score of 50%; OR Canadian Matriculation: Minimum 50%; OR Monash University Foundation Year: Minimum 50%; OR Foundation Program: Minimum CGPA of 2.00; OR Unified Examination Certificate: Maximum 28 points from 5 subjects (all Grade Bs including English); OR International Baccalaureate: Completed with a minimum of 24 points (excluding bonus points); OR Diploma: Minimum CGPA of 2.00 ; OR Other Qualifications: Any other equivalent qualifications. An applicant with no standard qualification will be considered on a case-to-case basis. English Language Requirements: SPM English or equivalent Credit; IELTS Band 6 or equivalent; MUET Band 4; UEC English B4; O-Level English (1119) Credit; Sunway Intensive English Programme (IEP) Pass Level 4 with a minimum of 65%; ESL/English Satisfactory level in Pre-University programs, Diploma or ADTP where the medium of instruction is English.

About this School

ASEAN's Only Private University Featured in All 3 of the World's Most Prestigious Rankings

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