Course Overview

The goal of the Bachelor of Arts (Honours) in Advertising and Branding degree program is to develop innovative thinkers who possess the abilities and know-how to research, evaluate, conceptualise, and communicate visual data and original concepts. In order to handle a variety of pertinent advertising issues in the industry, students will gain the depth and scope of specialist and contextual knowledge required. It is designed for people who want to specialise in advertising within the advertising sector. In a logical and pertinent way, the subject integrates technologies and procedures with advertising, communication, design, contextual studies, and professional studies. With an emphasis on creativity, critical thinking, and entrepreneurial thinking—skills that are applicable in a variety of contexts and media—the curriculum seeks to generate top-tier alumni.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University

Career Prospects

Creative director
Art director
Brand manager
Advertising account executive
Copywriter
Social media manager
Creative production manager
Account planner
Media planner
Web media advertising specialist
Editors
Strategists

Entry Requirements

Review the academic qualifications, grades, and additional criteria needed for admission to this program.

SPM

SPM

Minimum 5 credits including Mathematics (C) & English (C)

STPM

Minimum CGPA 3.00 including Mathematics T (C)

DIPLOMA

Minimum CGPA 3.00 including Mathematics T (C)

A-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

O-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

ADDITIONAL

ADDITIONAL REQUIREMENTS

MUET Band 3 or above
IELTS Overall 6.0 or above
Has at least one industry level certification in Engineering

Entry Requirement

The entry requirements for the program include STPM with an average Grade C or CGPA 2.0 (minimum two principals), A-Level with at least 8 points (Grade D in at least two subjects, with points calculated as A=10, B=8, C=6, D=4, E=2), Australian Matriculation with an ATAR of 55, Canadian Matriculation with a minimum of 55%, Monash University Foundation Year with 55%, and Sunway Foundation in Arts with a CGPA of 2.0. Unified Examination Certificate (UEC) applicants must achieve a maximum of 28 points from five subjects with all Grade Bs, while International Baccalaureate candidates require a minimum of 24 points (excluding bonus points). Sunway Diploma holders in related fields must have a CAVG of 50% or CGPA 2.0 and may receive advanced standing if credit transfer requirements are met. Applicants with APEL.A certification (APEL T-6) are also eligible, and other qualifications will be considered on a case-by-case basis. Specific requirements include a credit in English at SPM level or equivalent, with IEP not accepted as a substitute for this. International students from certain countries may need to pass the six-month International Preparatory Programme (IPP) with all subjects graded C or above to enroll in select Sunway degree programs in partnership with Lancaster University. English language requirements include an IELTS score of 6.0 or equivalent, MUET Band 4, SPM English B+, UEC English B4, O-Level English (1119) Credit, or satisfactory ESL/English proficiency in pre-university programs where English is the medium of instruction.

About this School

ASEAN's Only Private University Featured in All 3 of the World's Most Prestigious Rankings

Other Courses from This University

Explore all diploma, degree, and postgraduate programs available at this institution.

Courses You Might Be Interested

Explore similar diploma, degree, and postgraduate programs that you matches your interest.