Course Overview

Marketing professionals must have a strong grasp of their markets, understand customer needs and preferences, and recognize the strengths and goals of their organizations. This course introduces students to the vital role of marketing within the broader business environment, highlighting how customer-focused strategies drive business success. Key areas of study include market research, consumer behavior, marketing analytics, strategic planning, as well as advertising and promotional activities.

Entry Requirements

Review the academic qualifications, grades, and additional criteria needed for admission to this program.

SPM

SPM

Minimum 5 credits including Mathematics (C) & English (C)

STPM

Minimum CGPA 3.00 including Mathematics T (C)

DIPLOMA

Minimum CGPA 3.00 including Mathematics T (C)

A-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

O-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

ADDITIONAL

ADDITIONAL REQUIREMENTS

MUET Band 3 or above
IELTS Overall 6.0 or above
Has at least one industry level certification in Engineering

Entry Requirement

If you meet the minimum entry requirement, you may be selected for one of our courses. However, meeting the minimum requirements doesn’t guarantee that you will be selected. You may be offered a place once we have assessed: your formal academic qualifications and results if you meet any course prerequisites your compliance with English language requirements if you meet any legal or administrative requirements (see below) the availability of student places and learning resources. For some courses, an assessment of your personal capabilities and aptitude is also made.

About this School

Swinburne University of Technology Sarawak Campus is the international branch campus of Swinburne University of Technology, Melbourne, Australia. The Sarawak campus opened in Kuching, the capital city of the Malaysian state of Sarawak, in 2000.