Course Overview

This programme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR writeups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students' experiential skills are enhanced via case studies and events.

ENTRY REQUIREMENTS

SPM

3 Credits in the relevant subjects

O-Level

3 Grade C in the relevant subjects

UEC

3 Grade B in the relevant subjects

Certificate

Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subjects:

(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Notes:

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah. b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma. c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis. d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.