Bachelor Of Business Administration (Honours) Marketing Management

The programme aims to provide students with in-depth knowledge, communication and critical thinking skills and creativity and innovation skills in marketing management to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. They will develop the skill which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm’s marketing resources and activities.

Career Opportunities : Marketing executive, Business development executive, customer relationship executive, product development executive, Junior lecturer

Entry Requirements

Specific Entry Requirement:

• Pass in Sijil Tinggi Pelajaran Malaysia (STPM) with a minimum 2 principals and passed in Mathematics and Englisht at SPM; OR
• Pass in Sijil Tinggi Agama Malaysia (STAM) with a Jayyid rank and passed in Mathematics and English at SPM; OR
• Pass in Unified Examination Certificate (UEC) with at least a B grade in five (5) subjects including Mathematics and English; OR
• Pass in Matriculation / Foundation with minimum CGPA 2.00; OR
• Pass in programme which equivalent to Diploma and Advance Diploma (MQF Level 4 & 5) with minimum CGPA 2.00; OR
• Other equivalents qualifications recognized by the Malaysian Government.

General Entry Requirement:

1. Pass in SPM before Year 2013: Bahasa Melayu / Bahasa Malaysia at SPM
2. Pass in SPM Year 2013 onwards: Passed in Bahasa Melayu / Bahasa Malaysia & Sejarah at SPM

Additonal Entry Requirement:

DVM qualification is depending on the approval of the HEP’s Senate by taking consideration *SVM is equivalent to 3 credits SPM. Candidate shall obtain:

1. Academic CGPA equal or more than 2.00
2. Vocational CGPA equal or more than 2.67 and all vocational modules are competent; AND
3. Credit in BM SVM Code 1104 *SVM equivalent to 3 credits SPM depending on the DVM graduates as follows:

• 2012 Intakes:
• Credit BM SVM 1104
• Passed in DVM with minimum CGPA 2.0
• Academic CGPA in SVM equal or more than 2.00
• Vocational CGPA in SVM equal or more than 2.67
• 2013 & above Intakes:
• Credit BM SVM 1104
• Passed Sejarah at SPM
• Passed in DVM with minimum CGPA 2.0
• Academic CGPA in SVM equal or more than 2.00
• Vocational CGPA in SVM equal or more than 2.67

English Requirement for International Student

• International English Language Testing Systems (IELTS) 5.5; OR
• Other equivalent qualification as recognised by Malaysia Government.