Bachelor Of Business (Hons) In Marketing

School of Business and Management (SBM) offers Bachelor of Business (Hons) in Marketing (BBM) programme to cater for the needs of business and marketing community locally as well as globally. The programme aims to provide students with in-depth knowledge, communication & critical thinking skills, and creativity & innovation in marketing. This includes contextual understanding of the dynamism and vibrancy in the business environment, entrepreneurship and professionalism in order to perform effectively and ethically within their specified areas of marketing, hence influencing personal achievement, lifelong learning and contributing to industry development. Students are required to complete 120 credits in full time or part time mode of study.