Course Overview

Dive into a transformative journey with this programme, offering you an in-depth exploration of the dynamic concepts and applications that drive sales and marketing in today's rapidly changing business landscape. Bachelor of Business (Hons) in Sales and Marketing goes beyond education; it immerses you in the art and science of understanding consumer decisions, empowering you to craft innovative solutions and master persuasive, creative communication for building lasting customer relationships.

Moreover, our partnership with Coursera, a globally renowned hub for e-learning excellence, grants you exclusive access to over 20 specialised Coursera certificates, elevating the calibre of your degree programme with WOU.

Armed with this degree, you will not just be prepared to kickstart you career in sales and marketing but are poised to thrive and make a significant impact in this dynamic field of business.

Entry Requirements

Review the academic qualifications, grades, and additional criteria needed for admission to this program.

SPM

SPM

Minimum 5 credits including Mathematics (C) & English (C)

STPM

Minimum CGPA 3.00 including Mathematics T (C)

DIPLOMA

Minimum CGPA 3.00 including Mathematics T (C)

A-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

O-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

ADDITIONAL

ADDITIONAL REQUIREMENTS

MUET Band 3 or above
IELTS Overall 6.0 or above
Has at least one industry level certification in Engineering

Entry Requirement

Entry requirements for admission into the undergraduate programme are as follows: (1) Regular Entry: Candidates must fulfil one of the following criteria: a pass in English and Mathematics at SPM/UEC Senior Middle III, and either: Grade C (CGPA 2.0) in at least two (2) subjects or two (2) Principals in STPM/HSC/A-Level; OR five (5) Grade Bs in UEC Senior Middle III. Other eligible qualifications include an approved/accredited Diploma or Advanced Diploma, an approved Foundation/Matriculation qualification (minimum CGPA of 2.00 out of 4.00) from other private and public universities in Malaysia, or other equivalent qualifications recognised by the Malaysian Government.

About this School

Wawasan Open University (WOU) was established in 2006 to provide working Malaysians access to quality higher education via Open Distance Learning (ODL) regardless of their educational, ethnic or socio-economic background.

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