Course Overview

Understand consumer purchase behavioural patterns and expertly conduct marketing mix strategies (4Ps) to persuade product purchase decisions with the Bachelor of Business in Sales and Marketing.

Dive into designing a research methodology framework for effective data collection and analysis which contributes groundbreaking insights to your field. And upgrade your career with enhanced knowledge in humanities, education, and social sciences.

This doctorate programme will transform you academically and equip you to communicate your findings effectively through peer-reviewed publications.

Entry Requirements

Review the academic qualifications, grades, and additional criteria needed for admission to this program.

SPM

SPM

Minimum 5 credits including Mathematics (C) & English (C)

STPM

Minimum CGPA 3.00 including Mathematics T (C)

DIPLOMA

Minimum CGPA 3.00 including Mathematics T (C)

A-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

O-LEVEL

Minimum CGPA 3.00 including Mathematics T (C)

ADDITIONAL

ADDITIONAL REQUIREMENTS

MUET Band 3 or above
IELTS Overall 6.0 or above
Has at least one industry level certification in Engineering

Entry Requirement

Admission Requirements; A master’s degree in the field or related fields accepted by the HEP Senate; or Other qualifications equivalent to a master’s degree recognised by the Government of Malaysia. Candidates without a related qualification in the field/s or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP. A Bachelor’s degree with the following conditions: a bachelor’s degree in the field or related fields with first-class (CGPA of 3.67 or higher) or its equivalent from an academic or Technical and Vocational Education and Training (TVET) programme; undergo internal assessment; and any other requirements of the HEP.

About this School

Wawasan Open University (WOU) was established in 2006 to provide working Malaysians access to quality higher education via Open Distance Learning (ODL) regardless of their educational, ethnic or socio-economic background.

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